The new streets and squares within The Lexicon will combine names from the past, present and future to create an array of distinctive meeting points, shopping thoroughfares and leisure areas.
The High Street, located in the middle of The Lexicon and running the breadth of the new town centre will remain as its position dictates, the High Street.
A new single name, Braccan Walk, has been created for the main street running north to south, from the Bus Station to the new Fenwick store. Braccan is part of the first ever recorded name for Bracknell, Braccan Heal in 942 AD.
The street that will house both Marks & Spencer, Fenwick and a range of fashion retailers will be called The Avenue, to reflect a distinctive street with high quality landscaping.
With Eagle House being revitalised for new apartments overlooking the main restaurant street, the walkway beneath has been named Eagle Lane.
The five new squares within The Lexicon will also have distinct names to create easily recognisable places for people to meet and dwell.
Town Square, situated by Easthampstead House, will be expanded to create a new green space offering outdoor terrace seating and an array of street furniture including benches, sculptural seats and cycle stands.
Linking Waitrose to the new town centre, Bond Square is the largest of the five areas with open green space and a new area for performance, overlooked by amphitheatre style seating which will provide an ideal event space.
A new space at the junction of High Street and Braccan Walk (at the northern end of the former Charles Square) will be named Union Square.
The area outside Princess Square, remains Princess Square and a new smaller meeting area will be created outside The Bull, named Bull Square. Last week, the council granted planning permission to convert and extend this redundant public house to a restaurant.
Simon Russian, development manager for Legal & General on behalf of the Bracknell Regeneration Partnership, says: “It is the intention to create iconic names that symbolise prominent meeting points, and past or prominent landmarks. With each area easily identifiable, visitors will be able to easily navigate the town centre and arrange to meet friends and family.”
Cllr Marc Brunel-Walker, executive member for economic development and regeneration, says: “The unveiling of the street names is another milestone met for The Lexicon and helps the new town centre to take shape and start creating a real presence in Bracknell. It reminds us our new town centre is becoming a reality and next year these areas will start to come to life for our residents and visitors.”